About us

Apparel for the ones who take their outdoors seriously — and their coffee, too.

WILD GROUNDS makes graphic tees for people who live somewhere between the trailhead and the campfire. Every design starts with a real ritual of the outdoors — a compass on a wooden crate, a percolator steaming over a fire at dawn, an ice axe and rope at the base of a climb — and turns it into something you can wear.

We're not chasing every outdoor cliché. Our designs live in a few specific places: the grit of the climb, the quiet discipline of bushcraft, the heritage feel of the trail, and the ritual of that first cup of camp coffee before sunrise. If you know what it's like to earn a summit or a sip, this is for you.